Here is a recap of what happened in the search forums today…
Excerpt from:
Daily Search Forum Recap: July 31, 2023
Google’s John Mueller: Linking to high-authority sites doesn’t help search rankings. Focus on useful links that benefit users.
See more here:
Google: Linking To Authoritative Sites Won’t Help SEO via @sejournal, @MattGSouthern
Andi Search today is launching a new semantic content engine, as well as better source attribution and a new user experience. Concepts over keywords.
Go here to read the rest:
Andi Search launches new semantic content engine
This is a gentle reminder that on August 1, Google will remove similar audiences (or segments) from all ad groups and campaigns. Please have a look at the full announcement here .
See original here:
Reminder – Google’s similar audiences are being removed
Universal Analytics is still processing data one month after Google advised it would sunset. The search engine had warned that everyone would be forced to migrate over to Google Analytics 4 by 30 June 2023 or else they would lose the ability to track the performance of their websites and campaigns
More:
Universal Analytics still processing data one month after ‘sunset’
While content is a foundational aspect of any SEO plan, it can be overwhelming for a local business to produce.
Programmatic advertising enables digital marketers to buy advertising space through automated technology and machine learning, typically using a demand-side platform (DSP).
Go here to read the rest:
5 tips for a successful programmatic ad campaign
In part one, we learned more about Fabrice Canel of Microsoft Bing and spoke about indexing quality. In part two we dig more into the concern around content generation through generative AI tools and IndexNow…
View original post here:
Vlog #234: Fabrice Canel On Sitemaps & Next Big Thing In Search
B2B companies struggle with keyword research for various reasons: A lack of significant search volume around their core topic. Search volume for their core topic is highly concentrated around a few highly competitive keywords
See original here:
B2B keyword research: A comprehensive guide
With the updates to Site names last week, Google decided to post a revised set of questions, FAQs, resources, support and timelines on the whole Google Search site name bit in the Google Webmaster Help forums.
See the article here:
Google’s Revised Site Name Questions & Resources Thread