A four-day workweek experiment at SEJ revealed inefficiencies, led to better work-life balance, and showed that saying “no” can increase productivity. The post Oh, the 4-Day Workweek? We Crushed It.
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Oh, the 4-Day Workweek? We Crushed It. So Can You. via @sejournal, @Amanda_ZW
At any one time, 95% of your potential customers are not in the market looking to buy, according to research by the Ehrenberg-Bass Institute and LinkedIn’s B2B Institute. Only 5% of your audience is “in-market” now looking to buy, so your advertising largely hits buyers who will not buy anytime soon.
Google announced that the self-upgrade tool for “upgrading” your Google Ads to Performance Max campaigns is now available for Dynamic Search Ads (DSA) campaigns and Google Display campaigns.
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Google Ads Performance Max Upgrade Tool Now Available For Dynamic Search Ads (DSA)
Jul 23
26
Over the past few days I’ve seen reports of Google Search testing more visual elements.
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Google Search Tests More Visual Elements For Featured Snippets, Top Stories, Products & More
Google has moved the way to add an appointment link in your Google Business Profile. It use to be within the edit profile section and is now available in the main “Booking” section.
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Google Business Profiles Appointment Link Moved To Booking Section
Google’s John Mueller had another one-liner – this one was posted on Twitter and it reads, “programmatic SEO is often a fancy banner for spam.”
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John Mueller: Programmatic SEO Often A Fancy Banner For Spam
Both Google (Alphabet) and Bing (Microsoft) reported earnings last night and both showed that their ad revenues grew. Google Ad revenue was up 3.3%, with overall revenue up 7%
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Google Ad Revenue Up 3.3% & Bing Ads Revenue Up 8%
Naver, the 24-year-old South Korean search engine, now supports the IndexNow protocol . That makes four search engines that use IndexNow to discover and index content for their search engines
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Naver, Korean search engine, now supports IndexNow
Jul 23
26
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Space Google Android Statue
The viral video landscape has changed dramatically over the past 18 years. But a couple of critical success factors have remained. Discover what they are
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Top 42 Viral Videos Of All Time via @sejournal, @gregjarboe