How to build an E-E-A-T strategy for local SEO

While many SEO practitioners will smirk at the term “ E-E-A-T ” and immediately the ink about what’s for lunch, they aren’t necessarily wrong. To achieve E-E-A-T, various crucial “ingredients” must seamlessly come together and result in quality.

Tags:
Posted in SEO by admin. No Comments

How to think about brand exclusions for Performance Max

Sometimes, the disconnect between Google Ads and the primary user base is so strong that you can almost feel it. A perfect example is how advertisers have constantly asked for the option to exclude branded traffic from Performance Max campaigns. Google remained non-committal for over a year, except to suggest account-level negative keywords (not the same thing at all)

See more here:
How to think about brand exclusions for Performance Max

Tags: ,
Posted in SEO by admin. No Comments

Google Ads Tests Identify Verification For Business Name & Logo In Search Ads

Google recently brought the business name and business logos to desktop search ads after bringing them to mobile search ads last October. Now, Google posted an update saying, “a subset of advertisers may qualify to voluntarily submit their identity verification to access the Business Information feature which allows advertisers to use a business name and business logo in their search ads.”

See the article here:
Google Ads Tests Identify Verification For Business Name & Logo In Search Ads

Tags:
Posted in SEO by admin. No Comments

Google Bard Adds Google It Related Topics & Release Notes Page

Google has pushed out another feature for Google Bard. When you click on the “Google it” button, it now doesn’t take you directly to Google Search, but rather it gives you related topics to click on to see search results for those topics. Google is also publishing a release notes document so we can stay on top of the changes Google releases with Bard.

See original here:
Google Bard Adds Google It Related Topics & Release Notes Page

Tags:
Posted in SEO by admin. No Comments

Google Ads Testing Another Verification Badge Style

A couple of weeks ago, we spotted Google testing a verified Google Ads badge in the Google search ads snippet. It was a round blue icon, this one is more of a badge or shield-shaped verification icon, but also in blue.

Read more from the original source:
Google Ads Testing Another Verification Badge Style

Tags:
Posted in SEO by admin. No Comments

Google: No SEO Reason To Delay Release Of Thousands Of Pages

Google’s John Mueller was asked if it makes sense to publish 8,000 new pages at once or slowly publish them over time. Like, would publishing them all at once cause some of SEO issue with Google Search.

Originally posted here:
Google: No SEO Reason To Delay Release Of Thousands Of Pages

Tags:
Posted in SEO by admin. No Comments

Google: Don’t Judge Links Based On The Type Of Site They Come From

Google’s John Mueller does not want you to make generalizations about links. Links from news sites or sites from Germany, or sites from really good-looking SEOs (bad joke?) are not necessarily worth more or less than links from other types of sites.

The rest is here:
Google: Don’t Judge Links Based On The Type Of Site They Come From

Tags:
Posted in SEO by admin. No Comments

ChatGPT And Generative AI Tools Face Legal Woes Worldwide via @sejournal, @kristileilani

Find out about the latest legal issues surrounding OpenAI’s ChatGPT and other generative AI services that could shape the future of AI development. The post ChatGPT And Generative AI Tools Face Legal Woes Worldwide appeared first on Search Engine Journal

Here is the original post:
ChatGPT And Generative AI Tools Face Legal Woes Worldwide via @sejournal, @kristileilani

Tags: , ,
Posted in SEO by admin. No Comments

A tale of two recoveries by Internet Marketing Ninjas

“It was the best of times; it was the worst of times,” as the famous Dickens line goes.

Read more:
A tale of two recoveries by Internet Marketing Ninjas

Tags: , ,
Posted in SEO by admin. No Comments

Yodeling Wylie Gustafson Back Yahoo

Follow this link:
Yodeling Wylie Gustafson Back Yahoo

Posted in SEO by admin. No Comments