Is recession-proof marketing genuinely possible in the uncertain headwinds of 2023, and — if not — what can B2B marketers do instead to best weather the storm? Recession-proof B2B marketing may sound reassuring, however blindly buying into it could at the very least cause unwanted surprises, and at the worst end up proving disastrous. Thankfully, there are marketing tactics that persevere better than others during uncertainty, however none will be quite the digital panacea that some have been recently touting.
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The Myth of Recession-Proof B2B Marketing & 3 Things To Do Instead
Discover eight steps to take to keep your WordPress website safe from hackers, malware, and vulnerabilities. The post The WordPress Security Guide To Keep Your Site Safe appeared first on Search Engine Journal .
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The WordPress Security Guide To Keep Your Site Safe via @sejournal, @martinibuster
Do you have a framework in place for your content strategy? Learn what elements you need to erect a solid plan that gets results. The post How To Create A Content Strategy Framework appeared first on Search Engine Journal .
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How To Create A Content Strategy Framework via @sejournal, @JuliaEMcCoy
Feb 23
1
Learn 2 different ways to build a better keyword universe for your marketing efforts and drive more traffic to your website. The post How To Supercharge Your Keyword Research With Powerful Topic Clustering appeared first on Search Engine Journal .
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How To Supercharge Your Keyword Research With Powerful Topic Clustering via @sejournal, @lorenbaker
Feb 23
1
We’re back with another SEO recap with Tom Capper! As you’ve probably noticed, ChatGPT has taken the search world by storm.
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SEO Recap: ChatGPT
Get step-by-step instructions, free tools, and a downloadable calculator to automate everything you need to launch a successful digital marketing campaign.
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The 5-Step Formula To Forecasting Your SEO Campaign Results [Webinar] via @sejournal, @hethr_campbell
Google accuses Bing of copying its search results In 2011, the headline Google: Bing Is Cheating, Copying Our Search Results appeared first on Search Engine Land. As Danny Sullivan reported: “Google has run a sting operation that it says proves Bing has been watching what people search for on Google, the sites they select from Google’s results, then uses that information to improve Bing’s own search listings.” The story actually began in May 2010, when Google noticed that Bing was returning the same sites as Google when someone would enter unusual misspellings. By October 2010, the results for Google and Bing had a much greater overlap than in previous months. Ultimately, Google created a honeypot page to show up at the top of 100 “synthetic” searches (queries that few people, if anyone, would ever enter into Google)
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This day in search marketing history: February 1
Jan 23
31
Maximize the visibility of news articles with tips from Google’s John Mueller and Gary Illyes on the proper use of lastmod tags and separate sitemaps. The post Google SEO Tips For News Articles: Lastmod Tag, Separate Sitemaps appeared first on Search Engine Journal .
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Google SEO Tips For News Articles: Lastmod Tag, Separate Sitemaps via @sejournal, @MattGSouthern
With the inevitable demise of cookies, marketers are scrambling for ways to deliver personalized experiences with user consent, all without compromising convenience or security. Today, many are turning to the login box as a critical first step in executing an effective first-party data strategy. It’s no longer just a security requirement – it’s now the doorway into their brand’s digital user experience
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Webinar: Kickstart your first-party data strategy by Cynthia Ramsaran
Here is a recap of what happened in the search forums today…
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Daily Search Forum Recap: January 31, 2023