If you’ve racked up awards or accolades for your business, you’re not wrong in wanting to show them off. Your achievements signify you’re doing a few things right, so why wouldn’t you display them on your website? The key is to ensure you don’t look too company-focused or braggy – after all, a cardinal sin of content is using too much “I” or “we” language and forgetting to talk to your audience with “you” language.
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How to create an awards page that adds authority to your website (plus 7 examples)
Learn everything you need to know to create a compelling Contact Us page and browse through over 40 examples to spark inspiration. The post Contact Us Page Examples: 44 Designs For Inspiration appeared first on Search Engine Journal .
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Contact Us Page Examples: 44 Designs For Inspiration via @sejournal, @IngridPAdames
2023 is going to be a wild year in search. Look back at the past year and prepare accordingly with this SEM guide
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SEM Strategy In 2023: More Ahead With Your Year In Review via @sejournal, @jonkagan
Learn what FAQ schema is and how you can use it to improve your website’s presence in Google search results. The post FAQ Schema: A Guide For Beginners appeared first on Search Engine Journal
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FAQ Schema: A Guide For Beginners via @sejournal, @martinibuster
AdWords Managed Accounts get shared negative lists across accounts In 2017, Google added the ability to create and share negative keyword lists across accounts for Managed Accounts. This was welcome news for advertisers who had been adding the same lists of negative keyword accounts manually or using a script to automate cross-account negative lists. For accounts in a managed account, you could set up a single list of negative keyword in the top-level Shared Library that could then be associated at the account level
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This day in search marketing history: January 9
Intent research vs. keyword research In 2020, Frédéric Dubut of Bing told us : “Keyword research are probably going to become slowly obsolete and you’ll need to switch to intent research as a practice.” Barry Schwartz asked Google’s John Mueller about Dubut’s statement. Here’s what Mueller said: “There’s probably always gonna be a little bit of room for keyword research because you’re kind of providing those words to users
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This day in search marketing history: January 8
The Spam Clock in 2011, startup search engine Blekko launched a spam clock that estimated 155 million spam pages had been created since Jan. 1 of that year.
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This day in search marketing history: January 7
Google said the two different Google search algorithm updates – the December 2022 helpful content system and the December 2022 link spam update – may take another week or two to complete their rollout. The helpful content update started Dec. 5, and the link spam update started on Dec.
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Google’s December 2022 helpful content and link spam updates still rolling out
Here is a recap of what happened in the search forums today…
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Daily Search Forum Recap: January 6, 2023
2022 marked the first year since 2014 that Google and Meta’s advertising market share dropped below 50%, standing at 48.4%. By the end of 2023, that number is expected to drop to 44.9%. What’s going on.
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Google and Meta are losing their edge as TikTok, Amazon, Instacart ads grow