Welcome to the first video recap of 2023, where I start with the January 2023 Google webmaster report. I then explain how the Google helpful content and link spam updates are still rolling out and, more so, still causing volatility…
As you know, Google can now crawl from locations outside of the United States. We know this is rare, it is used in specific situations
More here:
Google Crawl Stats Report Doesn’t Show Location Of Googlebot Crawl
Do you need outstanding core web vital scores to be included in Google Discover? The answer is no, at least John Mueller of Google said “we don’t have that connection documented anywhere.”
Read the original here:
Google: Core Web Vitals Not A Google Discover Requirement
Microsoft Bing is at it again, this time testing a sitelink interface that zooms in and expands as you hover your mouse cursor over the link. It is pretty cool to see this zoomable sitelink interface.
View post:
Microsoft Bing Tests Zoomable Sitelinks
There are reports in the Local Search Forum that in the past few weeks or so, Google has been offering fewer verification methods via postcards than other verification methods, compared to the past.
Originally posted here:
Report: Google Business Profiles Offering Fewer Postcard Verifications
Google’s John Mueller said on Mastodon that using AI or ChatGPT blindly for title tag generation is not a great idea. But he did add that if you are running out of ideas and need some inspiration, you can leverage the tools for some ideas.
Here is the original post:
Google’s John Mueller On Using AI & ChatGPT For Title Tag Ideas
Jan 23
6
Google answers how long it takes for a site to become eligible to regain search rankings after quality issues are fixed The post Google Answers How Long It Takes To Recover From Algorithmic Penalty appeared first on Search Engine Journal .
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Google Answers How Long It Takes To Recover From Algorithmic Penalty via @sejournal, @martinibuster
Jan 23
6
Here is the original post:
Google Striped Socks
The Top Strategies B2B Marketers Plan to Explore in 2023 42 percent of B2B marketers have indicated that they plan to explore artificial intelligence (AI) marketing and sales strategies more in 2023, with 32 percent pinpointing video marketing, and 30 percent influencer marketing — the top three new strategies B2B marketers are looking to use more this year, according to newly-publishing survey data. MarketingProfs LinkedIn Previews New Job and B2B Product Search Options Coming in 2023 Microsoft-owned LinkedIn has previewed an array of new features the professional social media platform plans to implement in 2023, including better search options and new job filtering criteria, LinkedIn (client) recently announced. Social Media Today Visual Search for B2B Marketing Success: Olga Andrienko on Marketing Smarts [Podcast] B2B marketers are increasingly looking to visual search as a brand differentiator, in a landscape that has yet to take advantage of visual search that way that B2C marketers have, and Semrush’s vice president of brand marketing Olga Andrienko recently took a look at opportunities and challenges.
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Elevate B2B Marketing News: B2B Visual Search, ABM Use Rises, LinkedIn’s New B2B Search Features, & Google’s New Headline Limits
We’ve all heard about search engine optimization (SEO) , but what about search engine de-optimization? In one Search Off The Record episode , Martin Splitt, Gary Illyes, and Lizzi Sassman discussed de-optimization – the process of taking a page off SERPs. The goal of deoptimization is ranking the page that is most likely to attract qualified traffic and conversions. If you’ve ever ranked the “wrong” page for a keyword, this article is for you
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What to do when the wrong page ranks for a keyword