We’ve all heard about search engine optimization (SEO) , but what about search engine de-optimization? In one Search Off The Record episode , Martin Splitt, Gary Illyes, and Lizzi Sassman discussed de-optimization – the process of taking a page off SERPs. The goal of deoptimization is ranking the page that is most likely to attract qualified traffic and conversions. If you’ve ever ranked the “wrong” page for a keyword, this article is for you
Here is the original post:
What to do when the wrong page ranks for a keyword
It’s not enough to simply create and publish content. Keep up with the industry by knowing the latest in best practices, expectations, and trends.
Continued here:
30 Content Marketing Statistics You Should Know via @sejournal, @JRiddall
This comprehensive guide teaches you what market intelligence is, how to collect data, and how to use it for your brand. The post Market Intelligence: What It Is & How To Use It appeared first on Search Engine Journal .
Go here to see the original:
Market Intelligence: What It Is & How To Use It via @sejournal, @brookeosmundson
There’s a reason why AI tools are popular. This is what you need to know about using AI for SEO and content
Original post:
AI For SEO: Can You Work Faster & Smarter? via @sejournal, @martinibuster
Google Webmaster Tools adds ‘unnatural links’ and ‘cloaking’ spam warnings In 2011, Google Webmaster Tools started sending out two new types of warnings – for “unnatural links” and “cloaking.” The messages were sent out when Google detected pages on websites that were using techniques that were outside of its quality guidelines. At the time, Google had been talking about wanting to increase its outreach to webmasters. See this video (published Dec.
Continued here:
This day in search marketing history: January 6
ChatGPT developer OpenAI is reportedly considering a tender offer valuing the company at $29 billion, making it one of the most valuable US startups. The post ChatGPT’s Popularity Boosts OpenAI’s Value To $29 Billion appeared first on Search Engine Journal .
See original here:
ChatGPT’s Popularity Boosts OpenAI’s Value To $29 Billion via @sejournal, @MattGSouthern
When analyzing consumer behavior at scale, decision-makers need to keep up – making consumer insights matter more now than ever. This means staying on your toes with actionable consumer intelligence from continuous social listening is a must.
See the rest here:
Webinar: How to make the most out of consumer and social media data by Cynthia Ramsaran
Google stresses the importance of including multiple date indicators on webpages to ensure that the correct date appears in search results. The post Google Recommends Multiple Date Signals On Webpages appeared first on Search Engine Journal
Continued here:
Google Recommends Multiple Date Signals On Webpages via @sejournal, @MattGSouthern
Here is a recap of what happened in the search forums today…
Read more here:
Daily Search Forum Recap: January 5, 2023
Consumers in a 12-year-long class action lawsuit against Google say that Google shared their queries with third parties without their permission. What happened
Read more from the original source:
Google agrees to pay up in 12 year class-action lawsuit