I have a new recommendation for Google Ads advertisers in 2023: Turn off and pause the use of all Google Ads recommendations. Why? On Jan
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Why advertisers should reassess Google Ads recommendations
Microsoft has just announced Store Ads to promote desktop apps on Windows 10 and 11 devices on desktops. When you create the ad on the Microsoft Advertising Platform, you can see it in the Microsoft Store, allowing your customers to click, download, and then start using your app. The Microsoft Store in action.
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New Microsoft Store Ads promote desktop apps on Windows devices
Jan 23
5
SEO product managers are the teammates you never knew you needed. In-house SEO teams also can’t live without them.
A Google research paper named Generative Models are Unsupervised Predictors of Page Quality paints a negative connotation of SEO practices. It has a section named “attempts at search engine optimization (SEO)” which says, “documents that attempt to perform SEO tend to be flagged as very low quality.”
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Google Search Research Paper Says SEO Practices Tends To Be Very Low Quality
Google has added a new section to the crawl budget management help document.
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Google Crawl Budget Help Document Adds If-Modified-Since Section
Google seems to be sending out surveys about Google Search Console and potential future development and features around that tool. The survey takes several minutes to complete.
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Google Search Console Survey – Hint On What May Come?
The Information reported the other day that Microsoft plans to add OpenAI’s ChatGPT chatbot feature within the next few months. Bing Search already has a chatbot but ChatGPT is way more advanced, and since Microsoft already invested $1 billion in the organization, why not use them?
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Report: Microsoft Bing To Add OpenAI’s ChatGPT Feature
Google has sent out email notifications to some Google Ads advertisers about changes happening to the remove redundant keywords recommendations. In short, Google is expanding this recommendation to work across match types.
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Google Ads Remove Redundant Keywords Recommendation Now Applies Across Match Types
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360 Photo Booth Tech At Google Office Party
At SMX Next in November, I was honored to give a talk on making automation work for lead generation when it’s not designed for lead generation. A huge thank you to all who attended – the overtime Q&A was a lively session with many questions! Lead generation automation challenges Many of us are dealing with the challenges of lead generation in an advertising system that’s built for ecommerce.
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How to make PPC automation work for lead gen