B2B CMOs Make Meaningful Shifts in Priorities 30 percent of B2B chief marketing officers have said that growth was tops when it comes to what they want to deliver in their role, while 21 percent pointed to better customer experiences, with 19 percent having said greater efficiency — three findings contained in newly-published B2B CMO survey data.
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Elevate B2B Marketing News: CMOs Shift Priorities, Adobe’s New AI, Changing B2B Buyer Journeys, & Google Rolls Out Bard AI
More content doesn’t equate to better rankings. Here’s the advice straight from SEO pro, Tony Wright, on deciding whether to keep, update, or remove it
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How Do You Clean Up Content Without Effecting Rankings? via @sejournal, @tonynwright
Google’s top 3 search ranking factors In 2016, Google’s Andrey Lipattsev revealed that links, content and RankBrain were the top three ranking signals in Google’s search algorithm. RankBrain was the third most important ranking factor. Google told us so in 2015.
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This day in search marketing history: March 24
Intense scrutiny at a US congressional hearing explores privacy, data security, and TikTok’s ties to China.
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TikTok’s US Future Uncertain: CEO Faces Congress via @sejournal, @MattGSouthern
Mar 23
23
Join our next webinar! Get 5 actionable plans that help you uncover the most impactful opportunities for your business and achieve maximum ROI. The post Optimize Your SEO Strategy For Maximum ROI With These 5 Tips [Webinar] appeared first on Search Engine Journal
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Optimize Your SEO Strategy For Maximum ROI With These 5 Tips [Webinar] via @sejournal, @lorenbaker
Mar 23
23
Reddit has announced a series of updates to its Ads Manager to accommodate its growing global advertising business and cater to the diverse needs of its advertisers. These changes are effective immediately and offer specific improvements for self-service clients and international advertisers.
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6 new Reddit Ads Manager features
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
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Daily Search Forum Recap: March 23, 2023
It’s still very early in the AI search engine arms race, but it appears Microsoft has made gains on Google thanks to the new Bing.
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The new Bing making (small) gains on Google Search
Mar 23
23
Google Discovery ads have been updated with new features to help brands stand out on our most engaging ad surfaces, including Product feeds that spark audience interest Product-level reporting and data-driven attribution Measure incremental impact through Conversion Lift experiments New, engaging layouts & product feeds. Advertisers can leverage various layouts, such as carousels, square, and portrait, to create more compelling and impactful ads.
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3 new Google Discovery ads features
OpenAI’s expands ChatGPT capabilities with plugin support. Initial plugins include a web browser, code interpreter, and a custom knowledge retriever.
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OpenAI Introduces Plugin Support For ChatGPT via @sejournal, @MattGSouthern