Research has shown time and time again that existing customers are 50% more likely to try new products of yours and spend 31% more with you when compared to new customers. So how are you fostering these relationships and delivering repeatable and measurable revenue
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3 ways to strengthen customer relationships and drive revenue by Cynthia Ramsaran
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
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Daily Search Forum Recap: February 23, 2023
TikTok has just released a “Top Products” element to its Creative Center. This data provides insights into the popularity of particular products on the app, as indicated by the frequency of ads featuring the item, as well as metrics such as impressions, view-through rate, comments, and likes
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Leveraging TikTok’s ad content to get valuable insights on top-performing products
Google is conducting tests that block some Canadians’ news content in response to a new government bill, Bill C-18. The post Google Tests Blocking News Content For 4% Of Canadians appeared first on Search Engine Journal
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Google Tests Blocking News Content For 4% Of Canadians via @sejournal, @MattGSouthern
Google Search remains the top platforms for U.S. adults to research major news events but Gen Z seems to be more inclined to head to TikTok than other generations, according to a new survey
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Google Search remains the go-to news discovery platform
You will soon be able to highlight what type of content appears in the Activity section of your LinkedIn profile. Why we care. LinkedIn continues to add helpful tools and features for marketers and content creators.
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New LinkedIn feature to boost your content visibility
Microsoft has just announced two new updates affecting those who use Smart campaigns, as well as hotel and property managers. Google import for Smart campaigns. Now available in 11 new markets
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Microsoft Advertising unveils Lodging solutions, and adds 11 new Google import markets for Smart campaigns
Feb 23
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Longer video ads have demonstrated greater effectiveness compared to their shorter counterparts. Mobile user acquisition managers have noted significant performance improvements when using videos that are between 31-60 seconds long. “Our attention spans may be short, but longer mobile video ads have proven effective at catching users’ attention,” says marketing platform Liftoff, who published the report.
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For video ads, longer is better
Google introduces new features to optimize digital marketing campaigns with Performance Max, including brand exclusions and better reporting. The post Google Ads: New Features For Performance Max Campaigns appeared first on Search Engine Journal .
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Google Ads: New Features For Performance Max Campaigns via @sejournal, @MattGSouthern
Google has updated some of its search documentation to say now that the Google helpful content system can impact your site’s visibility not just in Google Search but also in Google Discover. This was a bit of a surprise to me because Google has not communicated this change up until now, and we have had a few helpful content updates since its first communication.
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Google helpful content system can now impact Google Discover visibility