Scaling your content production doesn’t always equal success. Don’t underestimate the role of good content briefs in the process. The post Scaling Content Production: Celebrating The Unsung Hero appeared first on Search Engine Journal .
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Scaling Content Production: Celebrating The Unsung Hero
In a recent study , we found that our pillar pages are magnets for links, organic traffic, and newsletter subscribers — especially compared to regular blog posts. Here are the results that both types of SEO content generated over the course of a year: Do these results mean you should ditch your blog strategy in favor of pillar pages? Not exactly
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Pillar Pages: Why and How You Should Add Them to Your Content Strategy
Google releases URL Inspection Tool API In 2022, Google released a new API under the Search Console APIs for the URL Inspection Tool. The new URL Inspection API let you programmatically access the data and reporting you’d get from the URL Inspection Tool but through software.
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This day in search marketing history: January 31
Google Ads introduces account-level negative keywords worldwide, providing advertisers with greater brand safety and suitability. The post New Google Ads Feature: Account-Level Negative Keywords appeared first on Search Engine Journal
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New Google Ads Feature: Account-Level Negative Keywords via @sejournal, @MattGSouthern
Here is a recap of what happened in the search forums today…
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Daily Search Forum Recap: January 30, 2023
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Google has released three new updates for the GA4 dashboard, allowing advertisers to find information about current properties or accounts. Dig deeper. The following updates were posted by Google on their Analytics Help documentation
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New updates for the GA4 search bar
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Starting February 1, Twitter users will be able to appeal account suspensions for evaluations based on new criteria for reinstatement. The post Twitter Introduces New Appeal Process For Suspended Accounts appeared first on Search Engine Journal
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Twitter Introduces New Appeal Process For Suspended Accounts via @sejournal, @MattGSouthern
“Fragments” of Yandex’s codebase leaked online last week. Much like Google, Yandex is a platform with many aspects such as email, maps, a taxi service, etc.
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Yandex scrapes Google and other SEO learnings from the source code leak
Google Analyst Gary Illyes offers guidance on large robots.txt files, the SEO impact of website redesigns, and the correct use of rel-canonical tags. The post Google’s Gary Illyes Answers Your SEO Questions On LinkedIn appeared first on Search Engine Journal .
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Google’s Gary Illyes Answers Your SEO Questions On LinkedIn via @sejournal, @MattGSouthern
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How does identity affect digital advertising, and what does that experience look like in 2023? Nancy Marzouk explains in this SEJ Show episode. The post Identity & Custom User Experiences – How ID Helps Convert [Podcast] appeared first on Search Engine Journal .
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Identity & Custom User Experiences – How ID Helps Convert – Ep. 299 via @sejournal, @lorenbaker