Microsoft is announcing the general availability of its Azure OpenAI service, which allows developers to create applications utilizing technology like ChatGPT. The post Microsoft & OpenAI Bring AI Models to Developers Worldwide appeared first on Search Engine Journal .
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Microsoft & OpenAI Bring AI Models to Developers Worldwide via @sejournal, @MattGSouthern
Every article you can find online about Google ranking factors will tell you there are at least ~200 or so odd variables that contribute to how a site will perform in the SERPs.
Imagine this: A small business owner, relying on Google Ads to make sales on his Shopify store, has had his livelihood crushed by Performance Max in two months.
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How to avoid 7 mistakes that tank retail Performance Max campaigns
Jan 23
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Google is testing a “check wait time” button for some local results in the Google search results. I guess this tells you how long you have to wait to receive service from the local business, like a restaurant.
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Google Local Check Wait Time Button
Here is another PSA from Gary Illyes of Google. In short, if you serve a 4xx status code with your robots.txt file, then Google will ignore the rules you have specified in that file.
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Google Will Ignore Robots.txt Rules If It Serves A 4xx Status Code
Google seems to be testing a new box in the search results named perspectives and opinions.
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Google Search Perspectives & Opinions
John Mueller of Google said on Twitter that “publishing frequency alone does not make something spam.” Google’s algorithms don’t look at the content volume as a spam signal alone.
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Google: Publishing Frequency Does Not Make Something Spam
For a long, long time, Google has given searchers a way to override the location Google Search thinks you are searching for. Often, that location was in the footer, but for the past several months Google has been showing it at the top of the search results page for some more location-aware queries.
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Google Search Tests New Location Override Feature
Google’s Core Web Vitals first became a ranking factor back in 2021. In February 2022, the change was fully rolled out to all mobile and desktop searches. Since then, Google has also worked on delivering new technologies to optimize web performance as well as experimenting with a potential new performance metric
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How to optimize Core Web Vitals in 2023 by DebugBear
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Google New York City Inside Green Beach Chairs