Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
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Daily Search Forum Recap: January 11, 2023
Starting next month, Meta will remove the option for targeting advertising to teen users based on gender. They’ll also end advertisers’ ability to target personalized ads to under-18 users based on their in-app activity, including who they follow on Instagram and what Facebook pages they like
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Meta introduces new ad targeting limits for teens
Jan 23
11
Although we hesitate to use the term post-pandemic with any confidence, marketing takes place today in a space changed — perhaps irrevocably — by COVID-19. Yes, marketers are making their way back to the workplace; many conferences and expos are back in person; it’s possible to meet and greet prospects face-to-face instead of face-to-video
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How marketing compensation and roles are changing: Take the MarTech Salary and Career Survey
Everyone’s favorite new Google product, Google Analytics 4 (GA4), has just released 12 new item and event-scoped ecommerce metrics and dimensions. Why we care. Ecommerce advertisers and retailers will now be able to view and analyze specific information about products, services and interactions
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12 new Google Analytics 4 ecommerce dimensions and metrics
Apple has revamped the Apple Business Connect service, where businesses can update what Apple Maps shows about their business. This service initially launched Apple Maps Connect in 2014, and it is similar to how Google Business Profiles works. Apple Business Connect
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Apple Maps relaunches Apple Business Connect
Google Business Profiles will only allow product pricing when the price is a single price, not a range of prices, starting on February 15, 2023.
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Google Business Profiles to stop allowing price ranges on products on February 15
Google reinstated indented search results at the end of 2021 .
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Case study: Are indented search results on Google actually hurting your business?
I see signals, both in terms of SEO chatter and some of the Google Search tracking tools, of more volatility in the Google Search results.
Excerpt from:
Google Search Ranking Algorithm Update Kicking Off Or Tail-End To Helpful Content & Link Spam Updates?
In Google’s fifth release of the product reviews update, Google added that linking to multiple sellers is part of the overall algorithm. Alan Kent from Google said yesterday on Twitter that when all else is equal, “linking to multiple providers might get a small boost.”
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Google: Linking To Multiple Providers In Product Reviews Might Give A Small Ranking Boost
The Google Ads Liaison, Ginny Marvin, confirmed a bug when editing ads within a draft or experiment campaign. The Google Ads team is working on a fix, but Ginny provided a workaround.
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Google Ads Editing Bug In Draft Or Experiment Campaigns