Set up header bidding and boost your revenue by +30% or more by creating selling pressure on Google Adx. The post What Is Header Bidding And How To Implement It appeared first on Search Engine Journal .
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What Is Header Bidding And How To Implement It via @sejournal, @vahandev
Here is a recap of what happened in the search forums today…
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Daily Search Forum Recap: December 21, 2022
Microsoft’s Fabrice Canel has said that in early January 2023, the new BingBot will be responsible for 100% of Bing’s crawling activity. The new user agent is now responsible for about 50% of all crawls. Some history.
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Microsoft to go fully live with new Bingbot user-agent change in January 2023
Google’s Search Liason, Danny Sullivan, said that the December 2022 helpful content update would take longer to roll out than originally expected. The update started to roll out on December 5th and was expected to finish earlier this week.
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December 2022 Google Helpful Content Update Taking Longer, Said Google
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Google will update its Google Advertising policies to disallow the promotion of content or engaging in behavior that risks harm to Google users, Google employees, or the Google Ads ecosystem. If you do this, Google can restrict or block your ads or suspend your Google Ads account.
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New Google Ads Policy Disallows Promoting Content That Risks Harming Users, Googlers Or Google Ads
Gary Illyes from Google said on LinkedIn the other day that sitemaps are hints, not orders. Meaning just because you submit an XML sitemap file to Google, it does not mean Google will index and rank that content.
Link:
Google PSA: Sitemaps Are Hints, Not Orders
Google’s new Business Profile interface, aka NMX (I hate the name), in the web search results, for some business profile listings, is showing an option to “add a map to your website.” It says that adding a map to your website will “help customers find your nearest store.”
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Google Business Profile Web Search Interface Gains Add Map To Your Website
Google’s John Mueller again said word count is not a thing with SEO or Google Search. He said on Mastodon, “In general, when Google thinks of “thin content” in terms of #SEO, it’s not about the number of words, it’s more about the value that it adds to the internet.” He added that internally at Google they think about the upper limit on words, they want to get to the point without the fluff.
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Google Looking At Upper Limit Of Word Count? Probably Not But Get To The Point.
Dec 22
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Continued here:
Google Cassette Tapes Wall
We are so thankful for our clients, partners, family and friends like you that have helped us rock 2022 with innovative content, authentic experiences and countless opportunities to bolster diverse talent, highlight industry voices and elevate the B2B industry! Thank you for letting us be a part of your brand over the last twelve months. Our team has added major new B2B technology industry, global telecommunications and IT firms as clients.
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Happy Holidays from the TopRank Marketing Team