20 years is a long time, especially in internet days and that is how old the original Google Webmaster Guidelines are. Google has done a major refresh of those Webmaster Guidelines today, and with that, also renamed it to Google Search Essentials . Why the change
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Google replaces its Webmaster Guidelines with Google Search Essentials
Interested in becoming a content marketing manager? Experience what a day is like for Jessica Foster, SEO and Content Marketing Strategist. The post A Day In The Life Of A Content Marketing Manager appeared first on Search Engine Journal
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A Day In The Life Of A Content Marketing Manager via @sejournal, @seocopychick
It has been a while since I reported on an unconfirmed Google search ranking algorithm update but it seems over the past 24 hours or so, we are seeing one. It probably started yesterday and is now continuing throughout today
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Unconfirmed Google Search Ranking Algorithm Update Around October 13th
What exactly is influencer marketing? And why should marketers care
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The Fundamentals Of Influencer Marketing via @sejournal, @ashleymadhatter
Fabrice Canel updated us the other day that now half of all crawling Microsoft Bing does is over the new BingBot user agent. About a month ago, it was 20%, then two months prior to that it was 5%.
Link:
Microsoft: Half Of Bing Crawls Are New BingBot User Agent
There are reports from some local SEOs that Google is pushing out previously held reviews in Google Maps. Some are seeing dozens, if not over a hundred reviews being posted to local business profiles in Google Maps, some dating back a year or more.
More:
Google Releasing Older Local Reviews For Some Businesses?
Google has added support for image credits for image metadata.
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Google Image Metadata Now Supports Image Credits
Google has added some new features around attraction and tour operators including the ability to edit your ticket prices directly in Google Business Profiles.
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Google Business Profiles Edit Ticket Prices Feature Added
After years of perfecting ad optimization strategies for expanded text ads (ETAs), advertisers must now re-learn optimization for responsive search ads (RSAs), the new default ad text format on Google since July 2022.
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5 ways you’re hurting account performance when it comes to RSAs
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Google Zurich Egg Room