There is an interesting response from John Mueller of Google on what to do with URLs that may appear duplicated because of URL parameters, like UTMs, at the end of the URLs. John said definitely don’t 404 those URLs, which I think no one would argue with
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John Mueller Of Google On 404ing or Using Rel Canonical On URL Parameters
Learn the basics of setting up a remarketing campaign, plus advanced tips to get the most out of your marketing dollars. The post How To Launch Your First Google Ads Remarketing Campaign appeared first on Search Engine Journal .
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How To Launch Your First Google Ads Remarketing Campaign via @sejournal, @brookeosmundson
Google is now testing or rolling out the Health & Safety and Sustainability information for hotels right in the knowledge panel.
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Google Hotel Knowledge Panels Gain Health & Safety And Sustainability
Google announced it has renamed the Google Ads extensions to “assets” plus it has released new workflows, tools and reports to “make it easy for you to deliver more engaging ads and provide you with helpful, actionable information about their performance.”
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New Streamlined Google Ads Tools & Google Ad Extensions Now Assets
Google can show your favicon in the search results next to your search result snippet. Google’s John Mueller said Google finds your favicon based on the favicon presented on your home page only.
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Google Only Checks Your Homepage For The Favicon
Google Search Console may have improved the URL inspection tools view inspected page screenshot feature to show more of the page. Now it seems with the mobile view, Google is showing a rendering twice as long.
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Google URL Inspection Tool Now Displaying Longer Rendering / Screenshot Of Page
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String Formed Super G Logo
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Cannes Lions Issues Annual Creativity Report The Cannes Lions International Festival of Creativity recently published its annual creativity report, showcasing 76 pages of branded marketing and communications trends from this year’s event, which for the first time featured dedicated B2B marketing categories in the form of 11 Cannes Creative B2B Lions awards.
Continue reading here:
B2B Marketing News: B2B Lead Nurturing, Rising Influencer Spending, Cannes Creativity Report
B2B companies planning for the rest of 2022 have a unique set of circumstances to consider:
Chrome’s Freeze Dried Tabs delivers interactive screenshots, speeding by up webpage delivery by up to 20% during moments such as in a cold startup The post Chrome Uses Interactive Screenshots To Speed Up Sites appeared first on Search Engine Journal .
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Chrome Uses Interactive Screenshots To Speed Up Sites via @sejournal, @martinibuster