A federal judge in Virginia ruled against breaking up Google’s ad tech business after Google was found to be a monopoly over its ad technology platforms. The judge ordered Google to end its practices that depress ad rates for web publishers, but declined to order divestiture of Google’s ad exchange and other technology.
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Judge Rules Google Ad Tech Business Won’t Be Broken Up
GEO is just entity SEO with a new name. The foundations haven’t changed in 15 years, but most brands still ignore them
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Entities Are The Foundation Of Modern SEO
Google says a new Gemini system that inspects frames, audio, and transcripts on demand will power Ask YouTube on video watch pages. The post Google To Bring New Video Understanding Tech To Ask YouTube appeared first on Search Engine Journal .
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Google To Bring New Video Understanding Tech To Ask YouTube via @sejournal, @MattGSouthern
Here is a recap of what happened in the search forums today…
Excerpt from:
Daily Search Forum Recap: September 2, 2026
Google Trends now lets you filter your results by category, either with or without a query. This can give you a more refined view of the trends for a specific query or zoom you out more on category level trends within Google Search.
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Google Trends Explore Page Adds Category Filtering
YouTube’s Todd Beaupré says the desktop homepage redesign with larger thumbnails drove more long-form engagement despite showing fewer videos at once. The post YouTube Says Bigger Thumbnails Drove More Long-Form Views appeared first on Search Engine Journal .
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YouTube Says Bigger Thumbnails Drove More Long-Form Views via @sejournal, @MattGSouthern
As agents and MCP connectors take over PPC management outside the Google Ads UI, this piece maps the risks and the governance needed to avoid. The post What Happens To PPC When You Stop Managing Google Ads Through Google Ads appeared first on Search Engine Journal .
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What Happens To PPC When You Stop Managing Google Ads Through Google Ads via @sejournal, @siliconvallaeys
Google’s John Mueller said the Google disavow tool “does have effects,” adding, “but it has its place & time.” This was in response a complaint about a site dropping in the search results after adding links to the disavow link tool.
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Google: The Disavow Tool Does Have Effects
Google Ads added a new section to the how asset groups work help documentation for pre-fill asset groups with generated assets.
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Google Ads New Pre-Fill Asset Groups With Generated Assets
Google AdSense will change how it counts impressions for display ads starting on February 17, 2027. Google will use what it calls the Begin-to-Render methodology and will only count the impression once the ad has successfully loaded and has started to render on the user’s device.
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Google AdSense Begin-to-Render Impression Measurement Coming