Microsoft Advertising sent out emails yesterday announcing changes coming to Max CPC bidding.
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Microsoft Advertising Max CPC Won’t Be Available For New Campaigns On Oct 1
Google announced it is rolling out new experimentation and planning capabilities in Google Ads and AI Max. There are new A/B test capabilities, brand and location parameters options and new Performance Planner predictions.
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Google Ads & AI Max New Experimentation & Planning Features
Google has made some big updates to Local Service Ads. Even though LSAs are transitioning to Google Ads, Google is clearly still investing in the LSA product
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Google Local Service Ads Pre-Badge Ads & Expansion Of Verticals
Google’s crawler now strictly enforces standard JSON formatting when reading your site’s structured data, schema markup, instead of auto-correcting double-escaped HTML text. “To bring our parser up to JSON and other standards, we changed our JSON-LD extraction and are now only applying a single pass of HTML unescaping,” Google posted on LinkedIn.
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JSON-LD Extraction For Googlebot Now Does One Pass Of HTML Unescaping
Google is rolling out the ability to tailor your Google Discover feed by using your words, in a conversational chat-like experience. You are taken to a screen that lets you enter your desired topics, then you can go back and forth with AI to really zone in on the topic you want your feed to look like.
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Google Discover Feed Can Be Tailored By Words
Google updated the Google Tag and Google Tag Manager.
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Google Tag & Google Tag Manager Updated
Google updated the Google Tag and Google Tag Manager. Google said, “these changes are designed to streamline your measurement setup, improve performance and management, and provide a more unified experience across Google’s tagging products.”
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Google Tag & Google Tag Manager Updated
The Google August 2026 spam update is now done rolling out. It started on Tuesday, August 18, 2026 at around 12:30 pm ET and completed on August 21, 2026 at around 4:50 am. Despite some people feeling the update started soon, Google’s John Mueller said it did not.
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Google August 2026 Spam Update Has Finished Rolling Out
Optimize your marketing strategy by learning the limitations of AI search metrics and how to utilize your data effectively. The post What AI Bot Data From Hundreds Of Sites Reveals About AI Search [Webinar] appeared first on Search Engine Journal .
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What AI Bot Data From Hundreds Of Sites Reveals About AI Search [Webinar] via @sejournal, @lorenbaker
Citation tools answer a different question than rank trackers did: not why you appeared, but whether the phrase you’re chasing has already settled. The post The Keyword Universe Was Always Smaller Than We Thought appeared first on Search Engine Journal .
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The Keyword Universe Was Always Smaller Than We Thought via @sejournal, @DuaneForrester