One of the fastest developing and potentially essential shifts in search marketing is artificial intelligence (AI), specifically generative AI. Generative AI is poised to change the nature of the search engine results page (SERP). Thus, strategies for managing digital marketing campaigns must also evolve.
With all these unconfirmed Google search ranking updates over the past couple of months and the Google results being super volatile, we are all asking when will Google confirm the next Google search update.
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Will Google Confirm A Future Search Algorithm Update?
Google’s John Mueller responded to a question on Reddit about how to “undo” a 301 permanent redirect. In short, John said you can just change the redirect but he does not recommend you set up redirects just to redirect them somewhere else in the short term.
Excerpt from:
Google: Don’t Change Your Redirects In A Week (If You Can Avoid It)
Microsoft Bing has this feature where you can see “people also ask” like results under search result snippets, I am not sure what Microsoft calls them, but they provide additional questions and answers related to the site and query.
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Bing Tests New Snippet Questions Result Box
Google Search seems to be testing a new feature to help searchers learn to speak in English (and maybe other languages).
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Google Search Practice Speaking Feature For Specific Countries
Google is testing an icon or button overlayed on images in the image search results to “see more like this.” I personally do not see this myself, so it must be a test.
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Google Images Tests "See More Like This" Button
Jul 23
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Google Tire
LinkedIn is the social platform of choice for B2B marketers worldwide 80 percent of B2B marketers and their clients have said that LinkedIn is their most-used social platform, followed by YouTube at 60 percent, Facebook at 57 percent, Instagram at 52 percent, and Twitter at some 39 percent, with 22.3 percent of all U.S. adults expected to use LinkedIn during 2023, according to newly-published report data. Insider Intelligence B2B Marketers Tout Social Media’s Influence in the Buyer Journey Social media and email were the leading tactics when it came to reaching both top and bottom-of-funnel goals, with in-person, live events, video, interactive content, and influencer marketing also among the most effective approaches in top-of-funnel activity — some of the findings shown within recently-released study data of interest to B2B marketers.
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Elevate B2B Marketing News Weekly Roundup: Threads Get Branded Content Tools & B2B Marketing Spend To Top Pre-Pandemic Rates
Marketers have criticized Google Analytics 4 since it was released in late 2020. The list of complaints is long – from the move from user tracking to event tracking, to the missing standard reports, and the replacement of bounce rate with engagement rate, to name just a few. GA4 is the predominant platform for measuring website performance and user behavior. (This is partly because it is free, and many competitors disappeared over the years as they couldn’t give away their software at no cost.) Although some will argue that GA4 falls short in many areas , I believe that many of these perceived flaws are, in fact, true improvements to the product. This article explores five main criticisms of GA4 and sheds light on how they actually contribute to its improvement.
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5 Google Analytics 4 ‘flaws’ that you can use to your advantage
What social networks should you spend your time and marketing budget on in 2023?
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134 Social Media Statistics You Need To Know For 2023 via @sejournal, @annabellenyst