“If we were going to build AdWords today, what would it look like?” That’s the question Google’s Nick Fox, VP of Product Management, and his team began asking last year. The result is AdWords enhanced campaigns, a major update announced today that is designed to simplify campaign management across… Please visit Search Engine Land for the full article.

Google today announced an upgrade to AdWords called Enhanced Campaigns that will allow advertisers to target consumers more efficiently with ads based on context like location, device type, and time of the day, in a single campaign.

Google’s head of search spam, Matt Cutts, posted a video on YouTube named Why don’t you turn off the PageRank feature in the Google Toolbar? It is a very fair question, in fact, a question Matt Cutts brought up himself in about five years ago in 2007.

A Google search quality engineer has shared three interesting bits of advice for webmasters and SEO professionals: Which links should you focus on?

Upon returning from my lunch meeting today I noticed a new icon on my Facebook profile asking me if I wanted to start using Graph Search, and of course, I canceled my next meeting and started to geek out! Below you will find screen shots from the tutorial & search functions.  Graph Search Begins

Referer spam is kind of old school but because of that, many SEOs don’t fully understand what it is.

Recently a friend contacted me because his daughter was in tears about her mugshot photo being posted on the Internet. She was arrested a few years ago, the matter was settled, and the arrest record was expunged. Nevertheless, her mugshot was prominently displayed on several sites whenever anybody..

Have you ever noticed that some search results show up with a smiling face included? Like this one for Matt Cutts. This is the Google Authorship markup at work

We’re glad to officially welcome Lisa Barone to our team of expert contributors. Barone, VP of Strategy at Overit, is one of the most well-known and respected writers and a top marketing thought leader.

Sneak peeks into the soon to be released book, “The New Digital Age”, by Google executive chairman Eric Schmidt, confirm what many industry writers have been passionately clattering away about for months now.