Choosing the right target keywords builds the foundation for an entire SEO campaign. If the right keywords with the highest potential for return are not selected, the foundation of the campaign will be weak and, therefore, success is nearly impossible. In order to select the right keywords, data must be collected and analyzed so projections Author information Marc Purtell Head of SEO at MediaWhiz Marc Purtell is director of SEO at MediaWhiz, an integrated digital media agency MediaWhiz , a Matomy Media Group company

Empowering content writers with SEO capabilities allows your business to scale the impact of your SEO team.

Earlier this year, we reported that Google was working on a way for Google Apps accounts to verify Google+ pages. A few months later…

The hashtag, which has long been ubiquitous with Twitter as a way to group tweets into specific conversations, and has also been employed by Google+ and, the now Facebook-owned, Instagram. It may soon be making an appearance on the biggest social network, Facebook. Yesterday, the Wall Street Journal revealed that Facebook is working on adding Author information Ryan Miller Ryan is the SEO Manager for Advance Digital, providing best practice techniques for improving search and social visibility for breaking news and small businesses

Recently, Harvard Business School published a working paper, Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising

Year after year, SMX Advanced delivers the most influential personalities in search marketing as keynote speakers. This year is no exception. Google’s spam team lead Matt Cutts will take questions directly from the audience in his “You&A” keynote, an SMX Advanced tradition.

Bing announced today that it will be launching Bing Ads in Australia and New Zealand. Australia site, BandT.com, is reporting that the launch date will be in July

Matt Cutts, Google’s head of search spam, posted a 90-second video on what happens if a site that is selling links also links to your site. In short, Matt Cutts explains that when sites that sell links (with Google knowing about it) link to you, Google won’t pass value from that link..

Don’t fixate on keyword position. Focusing on the discovery of highly-converting keywords beginning with the sales and marketing conversations through delivery and reporting will produce stronger SEO results over the long term and happier clients.

Google announced they are gradually rolling out a new and improved Google Business Places page dashboard. The new dashboard is easier to use, enables you to make edits that go live sooner…