Google authorship and the rel=author tag has been around for a little while, have you been taking advantage of it? Personally, I’ve noticed an increased conversion for my particular blog articles.

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Ads Will Copycat Google AdWords Enhanced Campaigns With New Bid Adjustments It shouldn’t come as a surprise that Microsoft is adjusting the Bing Ads..

Here is a recap of what happened in the search forums today…

It shouldn’t come as a surprise that Microsoft is adjusting the Bing Ads platform to play nicely with AdWords enhanced campaigns. The company said they would be making changes back in early April, and now they are providing specifics. Bing Ads has supported incremental bidding by… Please visit Search Engine Land for the full article.

Since September, people using Safari in iOS 6 and searching on Google have appeared to publishers as if they’ve come directly to their sites, as opposed to having been driving by search.

As I mentioned in our monthly Google webmaster report this morning, it seems like there is an uptick in chatter around a possible Google update kicking off this morning. It is extremely early but I’ve received emails, tweets and other correspondence of a possible Google update…

Today, Google has announced the official beta for Image Extensions in AdWords. The image extension has been spotted here and there in the wild over the past couple of months. It allows AdWords advertisers to display relevant images with text ads. Google will certainly be experimenting with the…

A new video by Google’s head of search spam, Matt Cutts, talks about how potentially using rel=”author” structured data can help Google’s Web spam team improve search quality. Matt Cutts explains that moving from the anonymous Web to a Web with identity helps Google…

Taking some inspiration from Google, Yahoo’s search results have gotten a makeover. Yahoo unveiled its brand new look today – one that includes a Google-like navigation bar, and search results that appear higher on the page and seem to load faster.

SpongeBob may be not willing to disclose the secrets of cooking Krabby Patties, but he can talk for hours about user experience and hospitality. Man, he’s turned Krusty Krabs into the most visited place under the sea! Still think his expertise is not applicable to websites? Just take a look at this actionable UI guide Author information Inessa Bokhan Inessa Bokhan is the co-founder and chief internet marketing manager at SEOlots , a startup SEO agency.