Archive for June, 2013

Daily Search Forum Recap: June 3, 2013

2013/06/03

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

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Tumblr Now Faces the Challenge of Change

2013/06/03

I thought I was hip with social media until a few months ago I noticed my teenage daughter had deleted her FaceBook account.

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A 5-Step Plan to Increase Brand Awareness Using the Google Display Network

2013/06/03

When it comes to increasing brand awareness, AdWords can be a great medium that is often overlooked by marketers who defer to social media and other channels.

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Google’s Matt Cutts On SEO Industry Misconceptions: Updates, Revenue Goals & Link Building Obsession

2013/06/03

Google’s head of search spam, Matt Cutts, released another video today named What are some misconceptions in the SEO industry? In short, Matt outlined three topics in this five-minute video

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“Text Link Ads” Was Latest Hit By Google’s Actions Against Link Sellers

2013/06/03

On May 15th, we reported that Google targeted yet another link selling network that resulted in several thousand penalties.

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Google’s Matt Cutts: Text Link Ads Link Sellers Targeted

2013/06/03

A few weeks ago, we reported that Google busted another link seller network. We didn’t know which link seller network it was – until now. Matt Cutts, Google’s head of search spam, tweeted last week that the link network they went after was “TLA linkselling sites…

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The Intersection of SEO and Content Marketing by @sujanpatel

2013/06/03

Although the recent Penguin update wasn’t quite the “game changer” that many SEOs believed it would be, the fact that the entire digital marketing community believed that major changes were on the way is proof enough that old school SEO is out for good. And if we can’t rely on traditional link building techniques or Author information Sujan Patel Sujan Patel is the co-founder of Single Grain, an SEO Agency based in San Francisco, CA. Single Grain specializes in helping start ups and Fortune 500 companies with their digital marketing strategy.

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Bing Ads Now Has Time Saving, Pre-Formatted Excel Reports

2013/06/03

This is one of those minor features that will bring a smile to any PPC manager’s face. Microsoft has added Excel to the output options in the Bing Ads report center. But that’s not the exciting part. What is exciting is the fact that upon downloading to Excel, reports are already…

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Fifty Shades Of Full Value

2013/06/03

I recently saw an incredible presentation by Google Analytics guru/evangelist Avinash Kaushik on “understanding the full value of mobile.” The concept – at least on its face – is simple: to understand the value of a mobile click, you have to look beyond immediate conversions and give…

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Hyperlocal Social News On Patch

2013/06/03

Over the past few years, as print advertising sales have plummeted alongside circulation numbers, local newspapers have faced a somewhat treacherous path to survival.

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