There is no one who would argue that Google hasn’t made the search results more cluttered with other search results. Be it search ads, product ads, youtube videos, local results..

In this episode of Search Engine Journal, Murray Newlands interviews Perfect Audience CEO Brad Flora about Perfect Audience’s dynamic retargeting tool and the ways in which affiliates are using it to drive traffic and conversions. Perfect Audience is a self-service ad retargeting platform that enables marketers to cookie their website visitors or their Email subscribers […] Author information Murray Newlands Murray founded The Mail in 2013, an angel-funded startup publication covering performance marketing and mobile marketing. Murray is an advisor to a number of bay area startups including VigLink.

USA Today reported this week that Google is looking to replace how they do ad tracking, i.e.

The added features Bing Ads introduced to Location Extensions in June are now available to all advertisers in the US.

I made a mistake. It was a classic SEO blunder. Don’t judge me — it was one that you (and almost every other SEO) has probably made as well

The Google Analytics Visitors Flow report is truly a handy way to visualize what’s happening on a website. Today’s the day you turn it into your secret conversion rate optimization weapon and glean big insights from it before your next test.

Paid Advertising Platforms are growing exponentially on what seems like a weekly basis. What once was Keywords + Ad + Bid = Money has now become a full-time job. Bid adjustments, rules, remarketing, extensions, day-parting, local or geographic targeting, modified broad match, and more — the…

Engage customers through social media is no easy task, especially with so many platforms competing to capture the short attention span of consumers. While Facebook, Twitter, Instagram, and Tumblr might get most of the attention, there are plenty of other outlets that can help make your brand stand out and generate buzz. One example is […] Author information Albert Costill Just a typical guy that enjoys an ice-cold beer, pizza, sports and music

Search marketers have a new set of screens to contend with. What are the rules of content strategy and SEO in this new ecosystem?

Posted by MarkTraphagen This post was originally in YouMoz , and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of Moz, Inc.