Today Bing Ads launched the updates the company announced in June to make the platform more compatible with the changes Google ushered in with enhanced campaigns. The updates were implemented to support uploading of now-enhanced AdWords campaigns into the Bing Ads platform

For some reason, I was under the impression that there was one manual action that Google sends out to some webmasters that is a warning of something that looks spammy but no negative manual action was taken on the site. I was wrong…

Adobe is known for a lot of things—Photoshop, Flash, Premiere, etc.—but what you probably don’t know is that the company has created a brand new optimization software, called Adobe Target, that is designed to help Internet marketers and brands track their traffic and target their niche audience more successfully. In a recent video interview, Search […] Author information John Rampton Managing Editor John Rampton is an entrepreneur, full-time computer nerd, PPC guru at Maple North and founder at PPC.org . Twitter Facebook Google+ LinkedIn The post Adobe Launches New Optimization Software – Adobe Target by @johnrampton appeared first on Search Engine Journal

Is your website serving up 404 errors for pages that have been moved, deleted, or mistyped? Here’s how you can find 404 pages, how to limit the negative impact on user experience and your SEO efforts, and tips on how to create a good 404 page.

It’s pretty easy to sit back and slam Google for how you think it should make decisions when it comes to search listings. It’s much harder to actually make those decisions, when you have a deeper understanding of all the implications involved

“Content is storytelling – storytelling that creates experiences. Customers and communities are insatiable, so you have to feed them content.” At Content Marketing World in Cleveland, Ohio – one of TopRank’s fearless leaders,  Lee Odden , spoke with Content Marketers from over 40 different countries on “The Future of Search & Social” in the first breakout session of the day.

Chasing links from media sites is frustrating. It’s hard to get a handle on the linking policy of individual media sites.

Google doesn’t always do the best job of communicating why your data feed is getting rejected, blocked, or flagged. Here are some steps to help you identify why you may have gotten in trouble with Google, and how to rectify any feed violations

My college professors might have told me that Wikipedia was not a reputable source and I was not allowed to use it in my essays, but let’s be honest, it’s helpful. It’s almost always at the top of a SERP and it’s about as clear and concise as a website out there can get, so […] Author information Amanda DiSilvestro Amanda DiSilvestro gives small business and entrepreneurs SEO advice ranging from keyword density to recovering from Panda and Penguin updates. She writes for HigherVisibility , a nationally recognized SEO consulting firm that offers online marketing services to a wide range of companies across the country