Archive for March, 2014

Google Promises Changes With Not Provided

2014/03/13

Danny Sullivan has the long article at Search Engine Land titled Google Reviewing “Not Provided,” Withholding Keywords From Organic But Not Paid Search Clicks…

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Why You Shouldn’t Worry About SEO Costs But Focus On What It Earns

2014/03/13

You’re at Victoria Park in Ontario, preparing to swing from an 80-foot cliff and fly 200 feet across Elora Gorge before rappelling down to the river like a human spider. Your guide asks you to pick a rope. Would you ask for the cheapest rope — or the strongest?

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Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

2014/03/13

New Animoto survey data shows that video has a positive impact on online purchase decisions and drives brand engagement. Respondents also share what types of videos they want to see more of across industries, products, and services.

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How to Use New Bing Ads Editor to Scale Extensions Data Management by @PingFromBing

2014/03/13

As ad extensions could generate double-digit CTR growth compared with regular text ads, many of you are adopting them at a fast pace.

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Online Reputation Book Review: Repped by Andy Beal

2014/03/13

Many years ago when the role of search in brand reputation was really coming into it’s own, Public Relations and SEO were becoming unlikely partners as way to position positive messages about brands and individuals in search results. The combination of Search and PR was actually the genesis of TopRank Marketing. As Google became a powerful  reputation engine , the need for individuals and brands to monitor and manage their online reputations increased too.

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How Much Should Grammar Matter to Bloggers? by @jeanmariedion

2014/03/13

First, a disclosure: I’m a grammar nut. I cringe when I walk into the grocery store and see row after row of checkout lines devoted to people who have “10 items or less” to purchase.

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Up-Close @ SMX West: Time To Think About Life Beyond Google

2014/03/13

With algorithm updates happening more frequently than ever and Google continuously working to keep searchers on the result page, companies need to make a conscious effort to broaden their marketing efforts and move beyond Google. In the “Life Beyond Google: Diversifying Your Efforts” session at SMX… Please visit Search Engine Land for the full article.

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Rule the SERPs: Become an Expert

2014/03/13

Promote your messages, not your website. Spread your knowledge using multiple authoritative sites

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Google Humans Do Review Every Reconsideration Request

2014/03/13

Over the past week or two there has been some people suggesting that Google does not review manually every single reconsideration request…

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