Archive for May, 2014

Priceline’s Booking.com Surprises As Top AdWords Impression-Earner Among 12,000+ US Travel Advertisers In 2013

2014/05/27

Travel advertisers spent three quarters of a billion dollars on Google AdWords in the U.S. last year, according to AdGooroo’s annual review of AdWords activity in the U.S. travel sector

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eBay Slapped By Google: But Was It Algorithmic Or Manual?

2014/05/27

As you know, Google released Panda 4.0 last week today and a bunch of sites dropped like rocks, including eBay. In fact, here is an updated SearchMetrics chart of the drop, it is a 78% loss in search visibility…

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Are Your Google Display Network Results Damaged By AdSense For Mobile?

2014/05/27

Have you checked your Google Display Network (GDN) campaign placements recently? If the answer is no, then I would take a look ASAP — chances are, you’re appearing on a hell of a lot of apps now, and you might need to make some adjustments to your campaign in order to improve your..

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Actress Sues Google For Indexing Porn Search Results Tied To Her Name

2014/05/27

Maria Belen Rodriguez is an Argentina-born model, actress and TV personality who now lives and works in Italy. She successfully sued Google and Yahoo in 2006 in her native country, alleging that her likeness was wrongfully appropriated by porn sites and then indexed/republished or disseminated by…

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Rachel Louise Carson Google Doodle Honors Marine Biologist, ‘Silent Spring’ Author

2014/05/27

Today’s Google Doodle honors marine biologist Rachel Carson, who was born on this date 107 years ago. Google’s special logo depicts Carson in a field with binoculars and a notebook, surrounded by several types of birds and wildlife.

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7 Essential LinkedIn Marketing Stats: When to Post, What to Post and How to Improve by @kevanlee

2014/05/27

A quick glance at a chart of the Internet’s fastest-growing social networks reveals what you likely already knew (Instagram is growing like mad) and what might be a surprise: LinkedIn is the third-fastest-growing social network. We at the Buffer blog can vouch for LinkedIn’s growth as our blog has experienced a swell in LinkedIn referral traffic over the past year, up 4,000 percent from last year at this time

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Law Firm Sues Their SEO Company For Using Spammy Tactics

2014/05/27

Google’s Matt Cutts posted on Twitter a link to Eric Goldman (a guy who knows his legal SEO stuff) story about how a law firm sued their SEO company. Not necessarily for not achieving the rankings they wanted but rather for violating Google’s webmaster guidelines and/or using spammy..

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How Content Curation and Tools Can Fit In Your Digital Marketing MIx

2014/05/27

There are many types of content a business can create to attract, engage and convert customers: Evergreen, Repurposed, Curated and C0-Created. Of those content types, curated content offers numerous benefits that many companies are not taking advantage of. While content curation has grown in popularity since we first started writing about it in 2010, the question remains: Does it belong in your digital marketing mix?

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Google Webmaster Tools Adds Fetch & Render By Device Type

2014/05/27

Google has announced they have added a new feature to the Fetch as Googlebot tool in Google Webmaster Tools. Now, you can see how Googlebot renders the page

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Why Small Business Should Care About Native Advertising

2014/05/27

As SEO continues to move away from explicit link building and toward content marketing, using native ads as a content discovery mechanism is a smart move for small businesses trying to reinvent their SEO strategies and ride the latest trend.

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