Archive for August, 2014

AdWords Adds Single Currency Reporting For Conversion Values

2014/08/22

AdWords advertisers that accept multiple currencies on their sites or apps can now track ad-driven conversion values in a single currency.

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AdWords Adds Single Currency Reporting For Conversion Values

2014/08/22

AdWords advertisers that accept multiple currencies on their sites or apps can now track ad-driven conversion values in a single currency. The change means sales will be converted into the same currency as the billing settings in an AdWords account.

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Google Maps Reviews Overlay Popup Going Away

2014/08/22

Nicolai Helling posted on Google+ that Google is about to drop the reviews lightbox overlay you see when you click on the reviews link within the Google search results. Instead…

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Category vs. Filter: Which is Best for SEO? by @firaskittaneh

2014/08/22

When you set up an e-commerce site, there are a ton of SEO aspects to consider. One thing that all too often slips under the radar is whether category or filter is a better option for your webpages. So, with all the other SEO aspects to consider, why does it matter?

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Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

2014/08/22

Advertisers who want to understand the role of different devices leading to conversions are able to do it with Facebook’s new cross-device reporting tool.

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25 Great Free SEO Tools for On-Page Optimization by @navneetkaushal

2014/08/22

In a world of Panda and Hummingbird, it is getting more and more important to get your on-page SEO right. You might have a fantastic outreach, a great PR campaign, and link profile, but if you don’t optimize your site, you will have a hard time landing top positions in the search results.

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Online Marketing News: Pinterest and 3rd Party Rules, Mobile Is Only Part Of The Key, Facebook Still Runs Traffic

2014/08/22

Study: Pinterest Referral Traffic Drives 67% Increase In E-Commerce Revenue –  Marketing and analytics solution provider Piqora claims its customers experienced a 67 percent increase in e-commerce revenue from Pinterest referral traffic between January and June of this year.  Marketing Land Twitter Diversity Statistics: 70% Male Globally, 59% White, 29% Asian in U.S.

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Greggs Falls Victim to Google Search Image Gaffe

2014/08/22

The bakery brand offered the search engine donuts to fix the problem and created a Twitter hashtag to go along with its request.

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Google AdSense Ad Label Being Tested

2014/08/22

One AdSense publisher claims seeing a Google AdSense ad with the “ad” label replacing the favicon spot in the AdSense ad format. He posted about it in WebmasterWorld saying: Anyone else seeing this new test on text ads…

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