Contributor Eli Schwartz recommends several ways to use Splunk, a tool which can help users derive actionable insights from server logs and other machine data. The post 7 Ways To Use Splunk For Technical SEO appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

It’s not about the quality of the copy but the value that content adds to the user.

A new Word Count Query dimension in Analytics lets advertisers quickly compare head terms and long-tail queries.

Dozens of studies predict this will be the year mobile search will finally overtake desktop. In fact, for certain types of searches, mobile is already the search method of choice

Think you don’t have time for content? Think again

Joe Hall, Founder of JoeHall.me, is the featured guest on Marketing Nerds this week. Joe has been a friend of mine for years, as well as a trusted individual in the SEO industry. Today, Joe teaches us about the common pitfalls and problems when switching your website or e-commerce site from one url to another

Mobile is Driving Digital Growth Worldwide [INFOGRAPHICS] – How is mobile driving digital growth? The annual report from digital agency We Are Social provides statistics of worldwide social, mobile and digital penetration, demonstrating just how far social has come — with indicators for the future. Check it out. SocialTimes Smartphones Account For 40% of US Search Ad Spend In Q4 [Marin] –  In Q4, smartphones continued to chip away at desktop paid search contribution in the US

Google is constantly testing variations and new ad formats for the Google AdSense ads.

Google quietly mentioned on Google+ that they are rolling out an update to how movie results are displayed on the Google Search App. The new look and user interface looks much like Google’s material design approach