A key element in shaping your SEO program is understanding your competition. To illustrate this, columnist Derek Edmond takes us through a recent competitive analysis performed for a client. The post How Competitive Analysis Leads To A Better B2B SEO Program appeared first on Search Engine Land.

Google has tons and tons of help and support pages across all their services. From using Google search to SEO related help all the way to how to use Google+ or Blogger. But now they are starting to show which Googler wrote the vast majority of the help page..

After sharing a testing script last month, columnist Daniel Gilbert reviewed feedback and used it to make improvements.

Google adds a report that shows you which resources you’re blocking GoogleBot from by host name and updates the fetch & render tool. The post Google Webmaster Tools Adds Blocked Resources Report & Updates Fetch & Render Tool appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

More and more often, SERPs are including answers, not just links to answers. Columnist Mark Traphagen recaps an SMX West panel that explores the effects

The more interactions you receive, the further your message spreads, the more results you see.

Over the last few years the sky, or at least the bottom line, has fallen for many websites and business owners as a result of major algorithmic changes. But that doesn’t necessarily mean pulling the rip cord on all things links.

Visual content is king, but what happens if you don’t have a massive library of brand images to use for your online content? Do you try a simple Google image search and grab something that might be approved for commercial use? Or, do you simply go image-less and rely on your copy to carry the weight

It’s ridiculous for Google to say you can’t promote your site to other sites with links in mind. The post A Link Builder’s Response to John Mueller by @JesseStoler appeared first on Search Engine Journal

Google’s Gary Illyes posted in Google+ a question asking webmasters and SEOs which tools they use to track their mobile search performance…