The second edition of the Search Congress DDMA and IAB Netherlands, Friends of Search took 20 international speakers to Amsterdam. The post Friends of Search 2015: Exclusive Insight From 6 Speakers by @davidiwanow appeared first on Search Engine Journal

The roll out will occur in two stages: one for AdWords imports and a second for full availability within Bing Ads. The post Bing Ads Adding Support For Upgraded URLs appeared first on Search Engine Land. Please visit Search Engine Land for the full article

There has recently been a lot of confusion around the Panda algorithm, specifically if it is running monthly, in real time, or still manual.

Columnist Stephan Spencer warns that if you don’t regularly monitor your backlinks and proactively get rid of spammy ones, you could be risking it all. The post Link Risk Management: Are You Using This Critical SEO Tactic?

Worried about Google’s impending mobile-friendliness algorithm update? Columnist Adam Dorfman has some advice for you: relax.

We already know that Google Shopping Campaigns work great for e-commerce companies. But how about for beginners

Former Googler Daniel Gilbert shows you how to turn the static AdWords Auction Insights data into a report that tracks your closest competitors over time. The post How To Track Your AdWords Competitors Over Time Using Auction Insights appeared first on Search Engine Land

The Federal Bureau of Investigation (FBI) has issued a public service announcement about continuous website defacements occurring as a result of a vulnerability in the WordPress content management system. The FBI reports these defacements are being carried out by individuals sympathetic to the Islamic State in the Levant (ISIL) a.k.a. Islamic State of Iraq and al-Shams (ISIS).

Yahoo Gemini has emerged as an intriguing channel that is a hybrid of mobile search PPC and native advertising.

US retailers saw, on average, 10 times more conversions from mobile search ads when accounting for store visits estimated conversions.