Google AdWords Product Manager, Jon Diorio, shared a tip – which he doesn’t do every day – on Google+ about pausing your keywords…

Advertisers have long used paid search as a direct response tool to reach consumers who are ready to make a purchase, but columnist John Cosley asserts that it’s coming into its own as a branding tool as well.

Columnist Thomas Stern invites you to take a trip through the history of search engine optimization as we know it, as well as a brief glimpse into the future. The post The Evolution Of SEO Trends Over 25 Years appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Now that everything is confirmed, we are excited to reveal that first round of speakers for SEJ Summit New York! The post Here are the Speakers for #SEJSummit New York! (Part 1) by @AkiLiboon appeared first on Search Engine Journal .

I am sure you’ve all stumbled upon game web sites that are made using Flash that replicate the old fashion arcade games…

Platform adds AdWords to Google Analytics and Google Webmaster Tools reporting capabilities. The post Megalytic Launches Google AdWords Integration For Customizable, Automated Reporting appeared first on Search Engine Land.

Instagram has updated its search features to better catalog its vast network of photos and videos by adding tag and location-based search features.

Search is key for marketers to leverage for micro-moments, defined by Google as short bursts of activity when consumers use their mobile devices to access information quickly.

Columnist Andrew Shotland presents a case study in how to rebrand and switch domains while preserving (and even improving) your search engine optimization. The post From oDesk To Upwork: How To Migrate A Domain And Not Kill Your SEO appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Google’s John Mueller posted in two different forums, on two different search/webmaster topics…