Broad match has gotten a bit of a bad rap over the years, but columnist Susan Waldes explains why it could — or at least, should — be making a comeback. The post Because My Crystal Ball Is Broken And Other Reasons To Bring Broad Match Back In 2015 appeared first on Search Engine Land. Please visit Search Engine Land for the full article

SMX East is the largest gathering of search marketers of the year. Here are just a few of the reasons they flock to Manhattan…and why you should too! 10) You’re in charge. Choose from 50+ sessions on paid search, SEO, mobile search, social, analytics and more. With so many exciting sessions..

For markets in Asia Pacific, Google’s move to restructure itself under Alphabet will give products more autonomy to expand in the region.

Most people don’t think about their online reputation until it’s too late. Here are some tips for damage control – and making sure you’re not in a position to need them in the first place

The “Ambassador of Aloha” and Olympic gold medal winner introduced the world to surfing.

In 2015 the world celebrated the 126th birthday of Paris’ iconic Eiffel Tower. This important piece of history is comprised of over 18,000 individual pieces and was built by nearly 300 people participating in the project. Developing content for content marketing programs can be approached with a similarly participative framework and in a way that satisfies some of their top needs

Posted by Dan-Petrovic Question : How does a search engine interpret user experience? Answer : They collect and process user behaviour data. Types of user behaviour data used by search engines include click-through rate (CTR), navigational paths, time, duration, frequency, and type of access

Managing company reviews are incredibly crucial to success, but many forget that Google and Yelp are not the only places a business is reviewed online. The post Is Your Business Getting Reviewed on These 10 Online Platforms? by @ProvenData appeared first on Search Engine Journal .

Searching for notable public figure or brands now returns a stream of their latest tweets embedded in the search results pages. The post Tweets Will Now Be Included in Google Desktop Search Results by @mattsouthern appeared first on Search Engine Journal .