Google announced a newly improved Optimization tab within the Google AdSense console. This is where Google gives you automated ideas on how to make more money with AdSense – which most AdSense publishers ignore anyway…

“It felt like the right time to freshen things up,” says Microsoft spokesperson. The post Bing Updates Its Logo With Uppercase “B” & New Teal Blue Color appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Ready to put on your mad scientist hat?

I asked the question a few times but I have not received any answer on the topic at all…

Myths and misconceptions about search engine optimization just don’t seem to go away.

I’ll lay out my stall straight away, I don’t particularly like native advertising. However, I’m seeing this as an exercise in trying to dispel my own confirmation bias.

After a hiatus since 2008, the “Google Dance” returns to the Googleplex, where Google will host a special event on March 2, 2016 for marketers attending Search Engine Land’s Search Marketing Expo & Conference in Silicon Valley. The post The Google Dance Is Back For Search Engine Land’s..

SEO is a moving target and every algorithm update changes the playing field. This advice will help aspiring agents to land an SEO job in 2016

You shouldn’t settle on just one end of the spectrum. Learn how you can leverage your podcast’s guest and audience network to extend your content’s reach.

For many marketers, “long-form content” often refers to creating an eBook, drafting a 1,500-word blog post or developing a white paper—certainly not a concept associated with shorter-the-better social media posts. Well, that’s definitely changing