Google’s John Mueller replied to a webmaster who is tasked with merging and migrating three different web sites into a single web site. John gave him advice in the Google Webmaster Help thread – the typical advice and encouragement you’d expect from a Googler..

Tax marketers, pay attention! Columnist Purna Virji discusses some developments that may impact your search campaigns this year.

Could Apple disrupt business as usual for search marketers in 2016? Columnist Mark Ballard explores the possibilities. The post How Apple Could Play Spoiler For The Search Ad Business appeared first on Search Engine Land

Is your PPC unprofitable, despite bringing in lots of leads? Columnist Jacob Baadsgaard explains his method for identifying and eliminating low-performing search terms. The post Cut The Fat: How To Reduce Wasted Ad Spend In Your AdWords Account appeared first on Search Engine Land

As expected, even though it took so long, Google finally announced on Google+ that they have revamped the Crawl Errors report for Android Apps in the Google Search Console. Google said they updated and simplified the app crawl error types…

Do you own a small business? If so, you’ve likely been told by a marketer, a customer or even a relative that you need a presence on whatever social media site is flavor-of-the-month.

In this post, we’ll go over some unusual landing page use cases along with examples for each.

In this post I’ll explain what evergreen content is, look at some examples and stats from Search Engine Watch, and demonstrate how the creation of evergreen content can reward the extra effort required.

If you’re on the low side of your e-mail marketing campaign, or if you’re just interested in boosting your e-mail marketing strategy, read on.

It’s tempting to think of your brand as a beautiful and unique flower.