In this first in a series on cross-channel marketing, columnist Josh Dreller discusses how paid search and paid social efforts can work together to improve overall marketing efforts. The post The State Of Cross-Channel Paid Search, Part 1: SEM & Social appeared first on Search Engine Land.

It’s hard to provide valuable idea that’s worth a thousand dollar.

Back in November 2015, Yahoo Product Ads officially launched, an umbrella name that encompassed a few different types of ad units within the Yahoo Gemini universe.

Step-by-step guide on how to set up Facebook ads tracking with the new Facebook pixel. The post How to Track Conversions with the New Facebook Pixel by @Rocco_Zebra_Adv appeared first on Search Engine Journal .

We often have new customers ask us what the best approach is for breaking the code of content promotion.

SEO can be overwhelming for any number of reasons. Between local considerations, seeding the right content in the right places, and various other on-page and off-page factors, it’s tough to know where to begin even when it comes to basic SEO essentials . What makes things even more difficult is that you can’t just start anywhere and chip away at your work.

An update to Google’s Inbox app, an alternative to Gmail, will see its search engine return more intelligent results. The post Google’s Inbox App Now Returns Smarter, More Useful Search Results appeared first on Search Engine Journal .

Today on the Google home page is a Doodle, aka special Google logo for the 90th anniversary of the first demonstration of television…

Seems like there are many Google AdSense publishers complaining in the Google AdSense Help forums that they did not receive payment for January, nor is there any payment in progress (PIP). Personally, I did receive my payment electronically on January 21…