Wasted ad spend can indicate issues with your AdWords account.

Some products demand a very specific conversion strategy. If yours includes a process of generating leads through your website to nurture and follow up offline, then you may face an issue which has plagued marketers for years

To create infographics that stand out from the pack and drive serious traffic today, you have to make it something special. Here’s how you can do it. The post The Essential Guide to Creating Infographics That Drive Traffic by @legendt appeared first on Search Engine Journal

I am not sure if you remember but at SMX West, we covered tons of tidbits coming out of a talk Google’s Paul Haahr gave named How Google Works. Well…

Steve Jobs wasn’t a CRO expert. Nonetheless, we can learn from his genius and apply those lessons to our own craft of conversion optimization. The post 4 Things Steve Jobs can Teach Us About Conversion Rate Optimization by @neilpatel appeared first on Search Engine Journal .

Schadenfreude (n.): Pleasure derived by someone from another person’s misfortune. Who doesn’t like watching a good fail? As long as the subject isn’t seriously injured, we can all enjoy a hearty laugh at the guy who slips on the banana peel, the woman who gets her shoe caught in a grate, or the kid getting bopped by the family cat.

Google has recently debuted a new feature giving individuals and organisations a new platform for communicating with the wider public. Dubbed ‘Google Posts’ by most commentators – although Google has indicated that the feature does not have an official name yet – the new platform appears as a carousel of ‘card’ style updates within a search engine results page

Google’s Elena L. said in a Google Webmaster Help thread that the new news carousel that is powered by AMP content that went live on February 23rd is only live in 12 countries.

Yesterday we covered how Yahoo is looking to sell itself, which means, Yahoo employees don’t feel so secure at the company. Yesterday…

We know Google uses alternative text, alt tags, in images for helping them understand what is an image is about. Google uses it for ranking images..