Small business owners often don’t know where to start when it comes to local link-building for SEO, so columnist Pratik Dholakiya shares his tips and suggestions.

Instagram announced this week that its reverse-chronological feed will soon become and algorithm-based feed, showing posts out of order according to what it believes people will care about most.

Google recently changed the way ads are displayed on search engine results pages, so how can you make the most of this change? Columnist Frederick Vallaeys lays out some options. The post How advertisers should respond to fewer ads showing on Google appeared first on Search Engine Land.

Google announced increase in mobile-friendly update factors, but don’t expect another Mobilegeddon. The post Google to boost mobile-friendly algorithm this May appeared first on Search Engine Land. Please visit Search Engine Land for the full article

In an effort to track the progress of HTTPS adoption, Google will now include information related to HTTPS in its transparency report. Within the report, Google will be tracking both its own sites, and some of the web’s most trafficked sites.

Google has introduced two new ways to keep track of the presidential hopefuls: how they’re funded, and how they’re trending in search compared to one another. The post Google to Track Search Trends and Fundraising Data for Presidential Candidates appeared first on Search Engine Journal .

  A hybrid mobile app is an application that has been built with web technologies – HTML5, CSS3 and JavaScript – and then “wrapped” with native code for closer integration with the device and/or to pass itself off as a download app. The hybrid app sits in the middle of the political battle between aficionados of the web/browser-based app and the native app

Over the past week or so, I have been waiting day by day because I really have this feeling that an update is about to kick off soon…

So you’ve realized, for one reason or another, that it’s time to crank up the volume of your business and invest in digital marketing. You’ll be faced with an immediate question: there are so many different channels in digital marketing, which one do you try first

*dusts hands, congratulates self on sensationalist headline, sits back and awaits traffic* So yeah, you probably already know this, but if you don’t – last night Instagram announced that will be adopting an algorithm that will show posts from the people you interact with/care about the most at the top of your news feed.