Want to make the most of your paid search campaigns this Mother’s Day? Columnist John Cosley of Bing Ads shares Mother’s Day insights for digital marketers. The post A century of celebrating Mom: smart ad strategies for the mother of all holidays appeared first on Search Engine Land.

I came across a tweet the other day from a follower giving a +K to another user, which serves as a reward for someone’s expertise, and it reminded me that Klout is still out there, although I haven’t visited it for years. What is Klout?

Google announced they are expanding the save image feature in Google Image search from mobile search to desktop search. It is pretty simple, you search for images, click on the image…

Struggling to post regularly on your blog?

Google now lets you share a Knowledge Graph panel on social via Facebook, Twitter, Google+ and more. The post Google adds share feature to Knowledge Graph panel appeared first on Search Engine Land

The Google AMP news carousel is only live in Brazil, Germany, Spain, France, the UK, India, Indonesia, Italy, Mexico, Japan, Russia and the US.

How do you know if your CTR is doing well or poorly? In this post, Larry Kim breaks down the average CTRs in Google AdWords by industry.

I read a great article over at Boagworld about the pain of content migration, a term that will send shivers down the spine of anybody unfortunate enough to have been through such a process. Written by Paul Boag, it explains some of the common problems with migrating vast amounts of content . Notably, the reorganising of content in a way where lots of mismatches occur, breaking navigation and links, ending up with wonky URL structures and – as a result – lots of frustrated users and too many 404 pages being shown.

In today’s world, the customer experience extends beyond the walls of a brick and mortar store. Customers engage with your brand through content that’s spread across multiple channels and accessed by multiple devices.

In this article we’ll explore what prevents businesses from appearing in Google News; and discuss practical tips to get your content included in the future. The post How to Get Your Website Listed in Google News in 2016 by @LWilson1980 appeared first on Search Engine Journal .