Google announced that advertisers using AdWords will soon be able to adjust their bids based on a last click attribution model. Google said advertisers will be able to select from six different attribution models…

One of the biggest challenges to programmatic adoption is that people are afraid of it. To counter this, marketers should keep the language and definitions simple. This was a key takeaway from a panel of experts discussing programmatic at a recent ClickZ Live digital marketing conference.

This past March it was announced that Google would be strengthening the effect of its mobile friendly ranking signal sometime during the beginning of May. Well, it’s more like the middle of May right now, but it’s finally been officially announced that the stronger ranking signal is in effect. FYI The mobile changes mentioned here are now fully rolled out

There are many paid promotion strategies that should be considered when marketing a new app. What other earned media tactics have you used for app promotion

Gboard, a new keyword for iOS was launched today by Google to enable searching directly in your iOS keyboard – without leaving the app.

Brand new research out today reveals that, since Google AdWords removed its right-hand side ads and brought in an occasional fourth paid ad position for ‘highly commercial’ search terms, this fourth ad appears for nearly one-quarter of all search topics. It’s been an interesting time for search marketers , with lot of early research indicating various different trends and anomalies for the new look SERP

So we just had Google AdWords announce banning payday loan ads and now Bing announced they are banning third party online technical support services to consumers. So those who have technical support companies directed at consumers can no longer use Bing Ads to promote their business…

Citing “serious quality issues,” Microsoft updates the Bing Ads global ad policy to disallow all ads from third-party tech support providers. The post Bing Ads bans ads from third-party tech support services appeared first on Search Engine Land

Does moving to a new gTLD domain name help rankings?

Posted by CharleneKate Ever dreamed of going to MozCon and imagined yourself watching Dr. Pete’s talk, taking photos with Roger, and giving Rand a fist bump