Gary Illyes, Webmaster Trends Analyst at Google, opened up SEJ Summit Chicago with a twenty-minute presentation about what AMP is, why publishers should be using it, and the future of AMP. The post The Future of #AMP: Gary Illyes and #SEJSummit Chicago by @dantosz appeared first on Search Engine Journal
Like fishing, refining your AdWords campaign takes time and patience. Columnist Jacob Baadsgaard outlines his process for catching big leads in B2B. The post Fishing for B2B success: How to use AdWords to “land a big one” appeared first on Search Engine Land
Columnist Andy Taylor of Merkle|RKG shares data and provides insight into how voice search is impacting retailers. The post Why retailers shouldn’t overreact to the voice search revolution appeared first on Search Engine Land
More news out of the SMX Advanced AMA with Google with Gary Illyes, which you can watch on Facebook, was that Gary said they are still working on the mobile only index. Previously…
Keep in mind these important tips in creating a comprehensive marketing plan for your brand.
Some brands don’t target well enough, while others go way too far, creeping people out. With personalized marketing, striking a delicate balance is the key. Personalization is an important skill for any marketer to master, but it’s also quite a difficult one. There are just so many different ways it can go wrong.
From Panda to Penguin, authorship to HTTPS, search console and mobile index – here are my key points from the SMX Advanced talk with Google. The post Key takeaways from the Google AMA: RankBrain, panda, penguin, bots & more appeared first on Search Engine Land
A new rich results filter is now live in the Search Analytics report within the Search Console, providing data on impressions, clicks, and position. The post Google Adds Rich Results Filter To Search Console by @DannyNMIGoodwin appeared first on Search Engine Journal .
In the closing remarks from Google’s Gary Illyes at SMX Advanced last night, which you can watch on Facebook…
It’s important to have a goal and a strategy for developing better content. As long as you do that, you are headed for success. The post 5 Research Tools for Developing Better Content by @cynthialive appeared first on Search Engine Journal .