Columnist Brett Middleton describes how to use broad match in paid search campaigns as a keyword research tool. The post Broad match: What is it good for? appeared first on Search Engine Land.

Seasonal events which can deliver relatively short-term traffic spikes, need to be planned for from an SEO perspective.  It’s about being in the right position at the right time to capitalise on interest and to hoover up all the traffic you can.

Columnist Patrick Stox takes a comprehensive look at what Google might consider to be “quality content” and adds his own thoughts and tips based on his experience in the SEO industry. The post What is quality content? appeared first on Search Engine Land

Danny will be joining our lead news writer, Matt Southern, to cover breaking news in our industry.

Since 2011, Google and Apple have been competing to be the most valuable, according to Millward Brown Digital’s annual report. This year, Google is back on top.

Google has an established reputation for guiding internet users towards sources with the most accurate and relevant information on the web. In order to elevate its Google News feature to meet this standard, Google launched its newest component , the Local Source tag, on Monday, May 9. The Local Source tag highlights the original sources of local stories that have become national or international talking points, thus directing traffic to smaller, regional publications that would otherwise be overshadowed by larger news outlets

Not everyone got the big bucks when it comes to marketing.

Snetsinger is credited with seeing 8,393 bird species in her life timeline – the most of any birder at the time of her death. The post Phoebe Snetsinger Google doodle marks 85th birthday of famous bird watcher appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Google announced new local search ads would incorporate “promoted pins.” Find out more on how to succeed with local Adwords on SEJ. The post How to Succeed With AdWords New Local Search Ads by @annaleacrowe appeared first on Search Engine Journal