The agency looked at expanded text ad performance from both brand and non-brand traffic. The post Merkle’s early data on expanded text ad CTRs: Results are mixed appeared first on Search Engine Land. Please visit Search Engine Land for the full article
This recap of Patrick Hutchison’s webinar is filled with strategies to turn browsers into buyers.
This week in search, we covered a possible Google update earlier this week. Googleâs John Mueller said there will be a Penguin…
Google Maps ads are changing to help local businesses become more visible. Columnist Will Scott discusses the four features you should be most excited about.
With more than a billion users, and billions of daily video views, gaining user attention on YouTube may seem a daunting prospect. However, the sheer size of the audience (a third of all web users) means that the rewards are there if you get it right . In this post, I’ll look at some of the factors which determine YouTube video rankings, some tips to help improve visibility, and some of the factors behind how Google chooses to show videos in its search results pages.
New to the world of search engine optimization (SEO)? Columnist John Lincoln explains some things you might not know about this online marketing discipline. The post 9 things most people don’t understand about SEO appeared first on Search Engine Land
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google’s Gary Illyes in scary clown mask Source: Twitter Real Google… Please visit Search Engine Land for the full article.
Google has added social profiles and icons to the local knowledge graph. This was discovered by @ryanbowlerhat and Joy Hawkins posted this on Twitter…
Imagine a world where Google has no secrets, where all search engines play fair , and where SEO doesn’t have to be synonymous with “page one.” Sound like a fairy tale?
With content marketing on the rise, it’s difficult to know which efforts are effective. Tuning into a few key metrics can provide the information needed to move forward with your marketing campaign confidently.