Digital marketers everywhere—especially our friends in the B2C marketing world—have spent the last weeks and months perfecting their marketing strategies for the holiday season.

Posted by lkolowich It’s been years since the power’s shifted away from marketers and advertisers and in favor of Internet consumers.

People have a lot of misleading information regarding search engine optimization.

I’m sure that you’ve heard the terms “inbound” and “outbound” marketing, but do you really know the difference between the two? The post Inbound vs. Outbound Marketing – What’s Best for 2017?

Jon Hogg posted on Twitter a screen shot of Google once again promoting AMP in the search results. This one places a very bold blue banner across the bottom of the search result snippet of an AMP powered search result in Google.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

Google’s Gary Illyes said this morning that he is “hunting” for spammy EMDs, exact match domains…

With experience comes wisdom, but columnist Brett Middleton believes that search marketers can sometimes limit themselves by clinging to old habits.