Columnist Jim Yu contends that to succeed in 2017, brands will need to coordinate organic and paid search marketing disciplines and understand how they can work together to build the relationship with customers. The post SEO in 2017: Seizing opportunity, evangelizing success, achieving… Please visit Search Engine Land for the full article.

Which stories got the SEO community fired up this year?

Which stories got the SEO community fired up this year? Check out Search Engine Land’s top “All Things SEO” and “Link Week” columns of 2016 to find out! The post Organic Search Party: Our Top SEO Columns of 2016 appeared first on Search Engine Land.

Contributor Joy Hawkins warns about the likely unintended consequences of Google’s impending shutdown of Map Maker, calling for the search giant to create more transparency. The post Why Google shutting down Map Maker should terrify SMBs appeared first on Search Engine Land

Remember the hangout that I covered yesterday where Google’s John Mueller said that really slow sites may not be labeled as mobile friendly…

Google launched a new way to find new recipes for your New Years feast. The new recipe results are seen on mobile search.

While long-term efforts are SEO mainstays, contributor Julian Connors suggests more short-term reactive strategies can also have significant rankings impact. The post What you’re missing with SEO that will make a world of difference appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Google celebrates the 250th birthday of Charles Macintosh, who invented the Macintosh raincoat in 1823. The post Google logo for Charles Macintosh, the Scottish chemist who invented waterproof fabric appeared first on Search Engine Land

This year will be seen as a watershed moment for mobile, with nearly every change reflecting mobile’s now-dominant contribution to search. The post 2016: The year in paid search (A year of massive change!) appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Everybody makes mistakes, and digital marketers are no exception, especially when it comes to SEO. Read on to learn five silly but harmful mistakes that can ruin your SEO campaign and badly hurt your digital marketing efforts. The post 5 Silly SEO Mistakes That Even Professional Marketers Make by @grybniak appeared first on Search Engine Journal .