Google this week has been busy testing new colors for the ad label. Last year they went from yellow to green with the ad label

Google seems to be testing yet another format for the local pack ads.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

Attention, marketers: if you want your brand’s videos to appear in the News Feed of Facebook users, then you better have high video completion rates. The post Facebook Has a New Way to Rank Videos in the News Feed by @DannyNMIGoodwin appeared first on Search Engine Journal .

According to McKinsey and Forrester, an integrated marketing analytics approach can free up 15 to 20 percent of marketing spend while driving higher campaign conversions. But with four out of five marketing organizations struggling to merge their data points, it’s clear that marketers still have… Please visit Search Engine Land for the full article

Columnist Purna Virji shares her tips for advertisers in capitalizing on game-day search volume. The post Commercial success: 3 last-minute PPC tips to pump up the effectiveness of Super Bowl LI TV ad buys appeared first on Search Engine Land

How can we determine which of our site pages aren’t indexed without running afoul of Google’s guidelines? Columnist Paul Shapiro shares his methods

This week we covered a possible Google algorithm update. We also saw the Google Search Console label reports with data changes.

If you’ve been holding off or haven’t found the promise of higher CTRs with ETAs, yet, you’re not alone.