Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google authority score, hotel reviews & Bing image backstory appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

About a month ago, we reported that Ashley Madison may have been penalized by Google in search. We showed how their rankings and traffic plummeted for months…

Just the other day, I wrote about how the organic and paid Google policies often do not align, making the company look hypocritical and two-faced…

Have a search box or form on your website that runs over HTTP? You might want to switch your pages over to HTTPS by October. The post Google’s Chrome will add new ‘Not secure’ warnings later this year appeared first on Search Engine Land.

In addition to a summary of the picture, Bing is also including a map of where the picture was taken and the option to like, download and share the image.

You may be stressing over how to make improvements to your paid search campaigns when data is scarce, but columnist Anna Shirley shows how a low-volume account can be a great opportunity to be more creative and inventive. The post 5 steps to success for low-conversion-volume accounts in AdWords..

Google tests hotel reviews summarized by categories: rooms, location and service & facilities and traveler types — couples, families, solo and business travelers.

Google’s John Mueller responded on Twitter about if Google forgets about links over time, in which he responded “we have a lot of storage.” That, to me…

Google has no single authority metric but rather uses a bucket of signals to determine authority on a page-by-page basis. The post How Google assesses the ‘authority’ of web pages appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Want to know what your customers are searching for and give it to them?