Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: YP acquired, PPC trends & tennis Doodle appeared first on Search Engine Land

Google Posts went live a couple weeks ago, which lets businesses with Google My Business listings post content directly into their local box in the search results…

Google has been spotted testing a new design for paid and organic search results.

Did you know Google’s SafeSearch filter is not set at a site level but rather a URL by URL basis…

Confirmed by Google’s John Mueller, when the company rolls out its mobile-first index, it will index sites that are ready. The post Google Will Roll Out Mobile-First Index to Individual Sites That Are Ready by @MattGSouthern appeared first on Search Engine Journal

The animated image, designed by Gerben Steenks, leads to a search for Wimbledon championship. The post Wimbledon championship Google doodle marks 140th anniversary of world’s oldest tennis tournament appeared first on Search Engine Land.

From new products to ads updates to targeting changes, here’s a look at the paid search changes that mattered most. The post The biggest trends & changes in PPC so far in 2017 appeared first on Search Engine Land

It can be tough to determine if a ‘no obligation’ audit email is legitimate.

Trying to determine whether it’s worth your time to invest in ever more website content? Columnist Conrad Saam lays out a framework to help you decide. The post More content, less traffic: Part II appeared first on Search Engine Land

New company, to be called DexYP, says it will keep YP.com local search directory alive.