Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Instant dies, AdWords call bids & Google legal issues appeared first on Search Engine Land. Please visit Search Engine Land for the full article

Not that Google wants you to take these steps, but if you really wanted to drop supporting AMP on your site, here is how to do that.

Google has added a new developer document page on removing AMP content from search. This was first spotted by Kenichi Suzuki, he posted it on Twitter. I guess enough people asked, Google finally made a document telling webmasters the safe way to remove your AMP content..

Columnist Andreas Reiffen adapts his talk from SMX London 2017 into a handy “how-to” for search marketers looking to improve ad performance through testing. The post How to test (and perfect) nearly everything in PPC appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

The new “interaction” option can be used to adjust bids to get call extensions to show more or less often in mobile search ads.

Search engine optimization (SEO) can sometimes be treated as an afterthought, but columnist Nate Dame outlines how keyword research can be instrumental in planning and developing an effective content calendar.

Several years after Google launched Google Instant, they are killing the default search feature to bring search more inline with mobile devices. The post Google has dropped Google Instant Search appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Here are 25 critical things SEO providers need to ask their new clients before starting a campaign. The post 25 Revealing Questions You Must Ask New SEO Clients by @tomdemers appeared first on Search Engine Journal .

There is a pretty large new thread at Black Hat World where “black hats” are discussing if their methods are dying out now. Black hat SEO is the SEO practice of going against Google’s webmaster guidelines in order to manipulate the Google search results in their own favor..

Here are some tips on how SEOs and digital marketers can avoid burnout and survive long term in the industry. The post How to Avoid Burnout & Survive Long Term in Digital Marketing by @malleeblue appeared first on Search Engine Journal .