What do young adult novels and search ads have in common? More than you might think! Columnist Allen Finn discusses how you can apply the tactics of these novelists to create compelling ad copy. The post What teen fiction can teach you about writing ad copy appeared first on Search Engine Land

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Mutt Cutts mobile: Source: Twitter Noogler hat shelf: Source: Instagram… Please visit Search Engine Land for the full article.

Every SEO strategy can benefit from these five elements. Make them a part of the way you do business

Have forms, login fields and other input sections on your HTTP website? Chrome is going to mark them as not secure. The post Google emails warnings to webmasters that Chrome will mark http pages with forms as ‘not secure’ appeared first on Search Engine Land.

If you’re looking for e-commerce SEO quick wins, here are five improvements you can make – no link building required. The post 5 Ways to Improve Your E-Commerce SEO Without Building a Single Link by @BrockbankJames appeared first on Search Engine Journal .

Google’s John Mueller said the other day on Twitter that Google “definitely” scores or has different calculations and formulas for internal vs external links and signals…

Here are seven actionable takeaways from marketers who built their audience from scratch and got their first 1,000 subscribers. The post How to Get Your First 1,000 Subscribers: 7 Takeaways from 30+ Marketers by @WebDevEtc appeared first on Search Engine Journal .

The Challenges of Programmatic Advertising and How to Overcome Them [Infographic] A new infographic reveals that quality is the biggest issue in programmatic advertising. This includes brand safety, ad fraud and viewability.

RankRanger is reporting a huge increase in the local packs showing up internationally…